Our aim is to understand the cognitive and emotive processes of human decision making better. Above all, we are interested in internet addiction, moral decision making and buying decisions.





Basic decision making: Decision making is a complex process, which is highly relevant for managing every day life’s challenges. Almost every action, even the most trivial ones (like getting into one’s shoes in the morning), requires a more or less elaborate decision process. (more…)

Internet addiction and other addictions: Many behaviours can be performed excessively, such as visiting pornographic websites, playing online-role playing games (e.g. World of Warcraft), surfing on social network sites or shopping on commercial websites. (more…)

Moral decision making: In everyday life, societal and moral expectations determine our decisions. To which extent are these expectations important, especially in the light of moral decisions in the context of new media such as social network sites? (more…)

Buying decisions: Making a buying-decision is getting increasingly complex. Not only is the diversity of possible choices growing but also the amount of information on product attributes as well as recommendations by professional reviewers, social internet communities or recommendation systems increases. (mehr…)

Methods and Laboratories

 

Lab Infrastructure: Two laboratory rooms are available at the Section General Psychology: Cognition, which can be equipped for specific studies. (more...)

Functional Magnetic Resonance Imaging: Functional Magnetic Resonance Imaging (also called functional MRI or fMRI) is a method used to measure neural activity in the working (human) brain without the need for surgery. (more…)

Psychophysiology and Neuroendocrinology: In our experiments, we quite frequently measure the electrodermal skin conductance response (SCR) as one psychophysiological parameter. (more …)