About us - Institute CAR - CenterAutomotiveResearch
Prof. Dr. Ferdinand Dudenhöffer Automotive Economics
The focus of the work is on economic relationships and value drivers in the industry. A special focus is on the acceptance research of innovations. Through appropriate experiment design research questions of the following kind are answered: Which legal, ethical or social developments influence the dissemination of innovative products? Which willingness to pay show different target groups for innovative products and services? How can test panels for mobile services and Internet-based distribution systems be tested for marketability? The work on the economic contexts focuses on the topics of regulation, environmental requirements, competitiveness and incentive patterns. The chair has a long-standing and extremely extensive independent database built on a monthly basis (discount reports) on incentives.