"International Automotive Management" in the Master
L: 2 | E: 0 | P: 0 | S: 0 | Credits: 0 Description
In this course, the issues of international automotive management will be studied in further depth. Issues addressed will include specific features of international (automotive) management, in particular:
- More advanced explanations of direct investment theories (internationalization of small and medium-sized enterprises, “born globals”, international value creation strategies such as production transfer and offshore outsourcing, as well as the internationalization of multinational corporations from low-wage countries) and
- Specific features of management in emerging markets, with higher revenue potentials and higher risks at the same time
Lecture with integrated case studies
Students will acquire:
- In-depth (theoretical and practical) knowledge of selected current issues of international automotive management and
- Knowledge of the extension of internationalization theories.
Written examination, duration 60 min.