Tobias Kroll | Team of the Research Group Professional Communication in Electronic Media / Social Media

Research AssociateTobias Kroll, M.Sc.

Birth name: Potthoff
Address: Forsthausweg 2, 47057 Duisburg
Room: LE 311
Phone: +49 203 379 1781

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Research interest

  • Digital Nudging / Nudging / Persuasion / Behavioural Approaches in IS
  • IT/IS Management
  • Design Thinking
  • Social Media Communication

Academic qualification

since 01/2017 PhD fellowship programme (funded) by the Foundation of German Business (sdw), Federal Ministry of Education and Research
since 07/2016 PhD studies, University of Duisburg-Essen, Computer Science and Applied Cognitive Science Germany
12/2018 - 01/2019 Research stay at the University of Sydney Business School, Australia (funded by the Foundation of German Business (sdw)
10/2013 - 03/2016 Information Systems (M.Sc.), Westfälische Wilhelms-Universität Münster, Germany
08/2014 - 12/2014 Exchange semester, University of Agder, Kristiansand, Norway
10/2010 - 09/2013 Wirtschaftsinformatik (B.Sc.), Westfälische Wilhelms-Universität Münster, Germany

Professional background

seit 04/2016 Research associate, University of Duisburg-Essen, Computer Science and Applied Cognitive Science, Research Group for Professional Communcation in Electronic Media/Social Media, Germany
seit 08/2008 Freelancer in IT consulting
09/2015 - 03/2016 Research assistant, University of Duisburg-Essen, Germany
03/2015 - 08/2015 Student employee, gmbh &
01/2015 - 02/2015 Intern, gmbh &
07/2013 - 09/2014 Student Consultant, Competence Center Connected Organization (3CO)
06/2011 - 09/2014 Student assistant, WWU Münster, Department for Information Systems, Research Group Communication and Collaboration Management

Engagement und Mitgliedschaften

seit 09/2018 Board member of philharmonischer chor duisburg e.V.
seit 03/2012 Managing director of Deutschen Gesellschaft Juniorprofessur e.V.
seit 01/2010 Board member of alumni association Suitbertus Ehemalige e.V.
03/2011 - 05/2017 Board member of WINet - Wirtschaftsinformatiknetzwerk Münster e.V.
04/2014 - 03/2016 Funded scholarship der Vereinigung der Papier, Pappe und Kunststoff verarbeitenden Industrie Westfalens e.V., Verbandgemeinschaft Arbeitgeberverbände Ruhr/Westfalen (AGV)
10/2013 - 03/2016 Funded scholarship of Studienförderwerk Klaus Murmann der Stiftung der Deutschen Wirtschaft (sdw)




  • Kroll, T., Paukstadt, U., Kreidermann, K. & Mirbabaie, M. (2019). Nudging People to Save Energy in Smart Homes with Social Norms and Self-commitment. In: Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm-Uppsala, Sweden. (full text)
  • Kroll, T., Braun, L.-M. & Stieglitz, S. (2018). Accommodated Emoji Usage: Influence of Hierarchy on the Adaption of Pictographs in Instant Messaging. In: Proceedings of the 29th Australasian Conference on Information Systems (ACIS). (full text)
  • Hüllmann, J. & Kroll, T. (2018). The Impact of User Behaviours on the Socialisation Process in Enterprise Social Networks. In: Proceedings of the 29th Australasian Conference on Information Systems (ACIS). (full text)
  • Kißmer, T., Potthoff, T. & Stieglitz, S. (2018). Enterprise Digital Nudging: Between adoption gain and unintended rejection. In: Proceedings of the 24th Americas Conference on Information Systems (AMCIS). (full text)
  • Potthoff, T., Siemon, D., Wilms, K., Möser, S., Hellmann, M., Stieglitz, S. & Robra-Bissanz, S. (2018). Collaborative Service Blueprinting for Design Thinking: Evaluation of a Digital Prototype. In: Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS). 4584-4593. doi:10.24251/HICSS.2018.578
  • Ross, B., Potthoff, T., Majchrzak, T. A., Chakraborty, N. R., Lazreg, M. B. & Stieglitz, S. (2018). The Diffusion of Crisis-Related Communication on Social Media: An Empirical Analysis of Facebook Reactions. In: Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS). 2525-2534. (Winner Best Paper Award) ​doi:10.24251/HICSS.2018.319
  • Stieglitz, S., Mirbabaie, M. & Potthoff, T. (2018) Better not respond? Analysing the Twitter communication of Volkswagen during a global crisis. In: Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS). 513-522. doi:10.24251/HICSS.2018.066
  • Mirbabaie, M.Potthoff, T., Lange, C., Stieglitz, S. (2018). Integration von Social-Media-Daten in analytische CRM-Systeme. In: Proceedings of the 10th Multikonferenz Wirtschaftsinformatik (MKWI). Lüneburg, Germany. 345-356. (full text)
  • Lazreg, M. B., Chakraborty, N., Stieglitz, S., Potthoff, T., Ross, B. & Majchrzak, T. (2018). Social Media Analysis in Crisis Situations: Can Social Media be a Reliable Information Source for Emergency Management Services?. Proceedings of the 27th International Conference on Information Systems Development (ISD). Lund, Sweden.
  • Stieglitz, S., Potthoff, T. & Braun, L. (2017). Personality Traits to Allocate IS Student Teams. In: Proceedings of the 28th Australasian Conference on Information Systems (ACIS). Hobart, Tasmania. (full text)
  • Meske, C. & Potthoff, T. (2017). The DINU Model – A Process Model for the Design of Nudges. In: Proceedings of the 25th European Conference on Information Systems (ECIS). Guimarães, Portugal. 2587-2597. (full text)
  • Potthoff, T., Meske, C., & Köffer, S. (2017). Assessing the Knowledge Transfer of IS Research to Practice. In: Proceedings of the 23rd Americas Conference on Information Systems (AMCIS). Boston, USA. (full text)
  • Krüger, N., Stieglitz, S., & Potthoff, T. (2012). Brand Communication In Twitter-A Case Study On Adidas. In: Proceedings of the 16th Pacific Asia Conference on Information Systems (PACIS). Hochiminh City, Vietnam. (p. 161). (full text)


  • Krahmer, F., Scherneck, F., Hofmann, S. & Potthoff, T. (2018). Der Tenure-Track bringt mehr Planbarkeit für die Wissenschaftskarriere. Mitteilungen des Deutschen Germanistenverbandes (65:2). 145-148. doi:10.14220/mdge.2018.65.2.139
  • Pöppelbuß, J., Krahmer, F., Scherneck, S., & Potthoff, T. (2017). Transparente Karriereplanung - Was entwickelt sich aus der Juniorprofessur? BIOspektrum 23(3). 243. doi:10.1007/s12268-017-0788-2