Julian Marx | Team of the Research Group Professional Communication in Electronic Media / Social Media

PhD StudentJulian Marx, M.Sc.

Address: Forsthausweg 2, 47057 Duisburg
Office: LE 309a
Phone: +49 203 379 1228
E-Mail: julian.marx@uni-due.de

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Research Interest

  • Business Communication in Social Media
  • (Corporate) Crisis Management in Social Media
  • Social Media Analytics

Academic Qualification

10/2017 - 01/2018 Semester abroad, The University of Sydney Business School
10/2015 - 04/2018 M.Sc. Applied Cognitive and Media Science, University of Duisburg-Essen
06/2013 - 11/2013 Semester abroad, The University of Notre Dame Australia, Fremantle, Australia
09/2011 - 10/2015 B.A. Medienwissenschaften, Paderborn University

Professional Background

since 04/2018 Research Associate at the University of Duisburg-Essen (Prof. Dr. Stieglitz, Professional Communication in Electronic Media / Social Media)
since 10/2015 Freelance work as (online-) editor and blogger

Engagement and Fellowships

04/2012 - 10/2015 Student representatives, institute of Medienwissenschaften, Paderborn University


Journal Articles

  • Mirbabaie, M., Bunker, D., Stieglitz, S., Marx, J. & Ehnis, C. (2020). Social media in times of crisis: Learning from Hurricane Harvey for the coronavirus disease 2019 pandemic response. Journal of Information Technology, Online First, 1-19.
  • Stieglitz, S., Mirbabaie, M., Kroll, T. & Marx, J. (2019). ‘Silence’ as a Strategy during a Corporate Crisis - The Case of Volkswagen’s ‘Dieselgate’. Internet Research, 29(4), 921-939.
  • Mirbabaie, M., Marx., J. (2019). ‘Breaking’ News: Uncovering Sense-Breaking Patterns in Social Media Crisis Communication during the 2017 Manchester Bombing. Behaviour & Information Technology.

Conference Paper

  • Brünker, F., Marx, J., Ross, B., Mirbabaie, M., & Stieglitz, S. (2020). ‘The Tireless Selling-Machine’ – Commercial Deployment of Social Bots during Black Friday Season on Twitter. WI Proceedings, Potsdam, Germany. 
  • Fischer-Preßler, D., Marx, J., Ehnis, C., Fischbach, K. (2019). Leveraging Online Social Capital: How the German Red Cross Uses Social Networking Sites. ACIS Proceedings, Fremantle, Australia. 
  • Mirbabaie, M., Marx., J., Stieglitz, S. (2019). ‘Show Me Your People Skills’ - Employing CEO Branding for Corporate Reputation Management in Social Media. WI Proceedings, Siegen, Germany.
  • Marx, J., Mirbabaie, M., Stieglitz, S. (2018). You are now an Influencer! Measuring CEO Reputation in Social Media. In: ACIS Proceedings, Sydney, Australia.
  • Marx, J., Mirbabaie, M., Ehnis, C. (2018). Sense-Giving Strategies of Media Organisations in Social Media Disaster Communication: Findings from Hurricane Harvey. In: ACIS Proceedings, Sydney, Australia.
  • Stieglitz, S., Mirbabaie, M., Schwenner, L., Marx, J., Lehr, J., Brünker, F. (2017). Sensemaking and Communication Roles in Social Media Crisis Communication. WI Proceedings, St. Gallen, Switzerland.