Julian Marx | Team of the Research Group Professional Communication in Electronic Media / Social Media

Julian Marx, M.Sc.

Address: Forsthausweg 2, 47057 Duisburg

Office: LE 309a

Phone: +49 203 379 1228

Mail: julian.marx@uni-due.de

Business Communication in Social Media

(Corporate) Crisis Management in Social Media

Social Media Analytics

10/2017 - 01/2018	Semester abroad, The University of Sydney Business School
10/2015 - 04/2018	M.Sc. Applied Cognitive and Media Science, University of Duisburg-Essen
06/2013 - 11/2013	Semester abroad, The University of Notre Dame Australia, Fremantle, Australia
09/2011 - 10/2015	B.A. Medienwissenschaften, Paderborn University

since 04/2018	Research Associate at the University of Duisburg-Essen (Prof. Dr. Stieglitz, Professional Communication in Electronic Media / Social Media
since 10/2015	Freelance work as (online-)editor and blogger

04/2012 - 10/2015

Student representatives, institute of Medienwissenschaften, Paderborn University

Journal Articles

Stieglitz, S., Mirbabaie, M., Kroll, T. & Marx, J. (2019). ‘Silence’ as a Strategy during a Corporate Crisis - The Case of Volkswagen’s ‘Dieselgate’. Internet Research, 29(4), 921-939.
Mirbabaie, M., Marx., J. (2019). ‘Breaking’ News: Uncovering Sense-Breaking Patterns in Social Media Crisis Communication during the 2017 Manchester Bombing. Behaviour & Information Technology.

Conference Paper

Brünker, F., Marx, J., Ross, B., Mirbabaie, M., & Stieglitz, S. (2020). ‘The Tireless Selling-Machine’ – Commercial Deployment of Social Bots during Black Friday Season on Twitter. WI Proceedings, Potsdam, Germany (forthcoming)
Fischer-Preßler, D., Marx, J., Ehnis, C., Fischbach, K. (2019). Leveraging Online Social Capital: How the German Red Cross Uses Social Networking Sites. ACIS Proceedings, Fremantle, Australia (forthcoming).
Mirbabaie, M., Marx., J., Stieglitz, S. (2019). ‘Show Me Your People Skills’ - Employing CEO Branding for Corporate Reputation Management in Social Media. WI Proceedings, Siegen, Germany.
Marx, J., Mirbabaie, M., Stieglitz, S. (2018). You are now an Influencer! Measuring CEO Reputation in Social Media. In: ACIS Proceedings, Sydney, Australia.
Marx, J., Mirbabaie, M., Ehnis, C. (2018). Sense-Giving Strategies of Media Organisations in Social Media Disaster Communication: Findings from Hurricane Harvey. In: ACIS Proceedings, Sydney, Australia.
Stieglitz, S., Mirbabaie, M., Schwenner, L., Marx, J., Lehr, J., Brünker, F. (2017). Sensemaking and Communication Roles in Social Media Crisis Communication. WI Proceedings, St. Gallen, Switzerland.