Julian Marx | Team of the Research Group Professional Communication in Electronic Media / Social Media

Julian Marx, M.Sc.

Address: Forsthausweg 2, 47057 Duisburg

Office: LE 309a

Phone: +49 203 379 1228

Mail: julian.marx@uni-due.de

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Research interests

Business Communication in Social Media

(Corporate) Crisis Management in Social Media

Social Media Analytics

Academic qualification

10/2017 - 01/2018 Semester abroad, The University of Sydney Business School
10/2015 - 04/2018 M.Sc.
Applied Cognitive and Media Science, University of Duisburg-Essen
06/2013 - 11/2013 Semester abroad, The University of Notre Dame Australia, Fremantle, Australia
09/2011 - 10/2015

B.A. Medienwissenschaften, Paderborn University

Professional Background

since 04/2018

Research Associate at the University of Duisburg-Essen (Prof. Dr. Stieglitz, Professional Communication in Electronic Media / Social Media

since 10/2015 Freelance work as (online-)editor and blogger


04/2012 - 10/2015

Student representatives, institute of Medienwissenschaften, Paderborn University


Journal Articles

  • Stieglitz, S., Mirbabaie, M., Kroll, T. & Marx, J. (2019). ‘Silence’ as a Strategy during a Corporate Crisis - The Case of Volkswagen’s ‘Dieselgate’. Internet Research, 29(4), 921-939.
  • Mirbabaie, M., Marx., J. (2019). ‘Breaking’ News: Uncovering Sense-Breaking Patterns in Social Media Crisis Communication during the 2017 Manchester Bombing. Behaviour & Information Technology.

Conference Paper

  • Brünker, F., Marx, J., Ross, B., Mirbabaie, M., & Stieglitz, S. (2020). ‘The Tireless Selling-Machine’ – Commercial Deployment of Social Bots during Black Friday Season on Twitter. WI Proceedings, Potsdam, Germany (forthcoming)
  • Fischer-Preßler, D., Marx, J., Ehnis, C., Fischbach, K. (2019). Leveraging Online Social Capital: How the German Red Cross Uses Social Networking Sites. ACIS Proceedings, Fremantle, Australia (forthcoming).
  • Mirbabaie, M., Marx., J., Stieglitz, S. (2019). ‘Show Me Your People Skills’ - Employing CEO Branding for Corporate Reputation Management in Social Media. WI Proceedings, Siegen, Germany.
  • Marx, J., Mirbabaie, M., Stieglitz, S. (2018). You are now an Influencer! Measuring CEO Reputation in Social Media. In: ACIS Proceedings, Sydney, Australia.
  • Marx, J., Mirbabaie, M., Ehnis, C. (2018). Sense-Giving Strategies of Media Organisations in Social Media Disaster Communication: Findings from Hurricane Harvey. In: ACIS Proceedings, Sydney, Australia.
  • Stieglitz, S., Mirbabaie, M., Schwenner, L., Marx, J., Lehr, J., Brünker, F. (2017). Sensemaking and Communication Roles in Social Media Crisis Communication. WI Proceedings, St. Gallen, Switzerland.