„Business Networking Sites and Social Networking Sites“
 
In this field of research we explore Social Networking Sites for (predominantly) private use and Business Networking Sites for professional contexts. We are especially interested in the drivers of self-presentation (profile production) and how these profiles are perceived by the site visitors. In many of the studies we focus on the self-presentational differences between men and women and how they relate to gender roles and fulfill stereotypes. Also, we investigate the resulting differences in evaluation that are often lead by specific expectations about how men and women should self-present.

In our research about Blogs, we try to find out how gender and breaking of stereotypical expectations affects the perception and evaluation of, for example, text quality.

Contributor


Publications

Eimler, S.C. & Bollen, L. (2014). How do men and women self-present in online business networks – A quantitative and qualitative analysis. To be presented at Conference of the International Communication Association, May 2014, Seattle.

Eimler, S. C., Sauer, V. J. & Krämer, N. C. (2013). High Status Contacts Raise Competence Attributions to Women’s Business Network Profiles. EAWOP Small Group Meeting "Gender Equality in Organizations: The Impact of Stereotypical Perceptions and Gender Differences. 9-11 October 2013, Frankfurt am Main.

Eimler, S. C., Kovtunenko, M. & Krämer, N. C. (2013). Gender and Information Quantity in Business Network Profile Evaluation. 8th Conference of the Media Psychology Division of the German Psychological Association, Würzburg

Eimler, S. C. & Sauer, V. J. (2013). Show Me Your Contacts – Status of Contacts and Gender in Evaluations of Business Network Profiles. Conference of the International Communication Association, 17-21 June 2013, London.

Eimler, S. C. & Kovtunenko, M. (2013). Is Less More? – The Role of Gender and Information Quantity in Business Network Profile Evaluation. Conference of the International Communication Association, 17-21 June 2013, London.

Haferkamp, N., Eimler, S.C., Papadakis, A.-M., & Kruck, J.V. (2012). Men are from Mars, women are from Venus? Examining gender differences in self-Presentation on social networking sites. Cyberpsychology, Behavior and Social Networking, 15(2), 91-98.  doi:10.1089/cyber.2011.0151

Sobieraj, S., Eimler, S.C. & Krämer, N.C. (2012). Agency versus Communion – Different Perceptions of Male versus Female Business Network Profiles. Forschungsreferat präsentiert beim 48. Kongress der Deutschen Gesellschaft für Psychologie, 23-27.September 2012, Bielefeld.

Pfänder, D., Schliwa, D., Schawohl, A., Drapkina, O., Eimler, S.C., Krämer, N.C. (2012). Selbstdarstellung auf beruflichen Netzwerkseiten: Geschlechtsunterschiede. Poster präsentiert beim 48. Kongress der Deutschen Gesellschaft für Psychologie, 23.-27.September 2012, Bielefeld.

Sauer, V.J., Eimler, S.C., & Krämer, N.C. (2012). Zeig mir deine Kontakte und ich sage dir, wie kompetent du bist - Über den Einfluss von Geschlecht und Kontaktzusammensetzung bei der Bewertung von Business Netzwerk Profilen im Netz. Poster präsentiert beim 48. Kongress der Deutschen Gesellschaft für Psychologie, 23.-27.September 2012, Bielefeld.

Eimler, S.C., Drapkina, O., Pfänder, V., Schliwa, D., & Schawohl, A. (2012). Aggression vs. Friendliness? - Gender Differences in Self-Presentation on Business Networking Sites. Conference of the International Communication Association (ICA), 24-28th May 2012, Phoenix (USA).

Eimler, S.C., Krämer, N.C., & Schramm, K. (2011). Gender Still Matters-Eine empirische Studie zur Wirkung von Autorengeschlecht, Blogtyp und Selbstoffenbarung auf die Evaluation von Autor und Blogqualität. 13. Tagung der Fachgruppe Sozialpsychologie, 18.-21. September 2011, Hamburg.

Eimler, S.C., Krämer, N.C., & Schramm, K. (2011). What's on a Blog Reader's Mind? A Study on Person Perception and the Evaluation of Text Quality. 7th Conference of the Media Psychology Division of the German Psychological Association, 10.-11. August 2011, Bremen.

Eimler, S.C., Krämer, N.C., & Schramm, K. (2011). Experimental Investigations of the Influence of Blog Topics, Authors´ Gender and Self-Disclosure on the Assessment of Text Quality and Person Perception. Conference of the International Communication Association (ICA), Boston (USA).