| Focus of seminar
The course focuses on understanding business model development inside of a corporation/firm called corporate entrepreneurship. The course introduces all important aspects of business model innovation in theory as well as analyzes business models in practice via case studies. The students will learn about components systems and their limitations, business model development, drivers and evaluation criteria. Equally we will discuss about corporate incubators, ecosystems and collaborative business models as well as entrepreneurial culture in order to facilitate collaboration between companies and startups.
Topics:
| Difference between corporate entrepreneur and startup founder
| Component models; BM framework;
| Imitation of business model components;
| Entrepreneurial culture;
| Corporate venturing and incubators in theory and practice;
| Evaluation of business models and business cases;
| Ecosystems and collaborative business models
| Corporate venturing portfolio and startup integration. |