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Course Type (SWS)
Lecture: 0 │ Exercise: 0 │ Lab: 0 │ Seminar: 3
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Language: German
Cycle: WS
ECTS: 5
Exam Type Homework
assigned Study Courses
assigned People
assigned Modules
Information
Beschreibung:
Lernziele:
Literatur:

Before each seminar session, you need to carefully read and prepare the selected research articles which are listed in the seminar schedule at the end of this course outline
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Description:

| Focus of seminar

The course focuses on understanding business model development inside of a corporation/firm called corporate entrepreneurship. The course introduces all important aspects of business model innovation in theory as well as analyzes business models in practice via case studies. The students will learn about components systems and their limitations, business model development, drivers and evaluation criteria. Equally we will discuss about corporate incubators, ecosystems and collaborative business models as well as entrepreneurial culture in order to facilitate collaboration between companies and startups.

 

Topics:

| Difference between corporate entrepreneur and startup founder

| Component models; BM framework;

| Imitation of business model components;

| Entrepreneurial culture;

| Corporate venturing and incubators in theory and practice;

| Evaluation of business models and business cases;

| Ecosystems and collaborative business models

| Corporate venturing portfolio and startup integration.
Learning Targets:

Due to the fact that this seminar corresponds to a research seminar, your active participation is required. Based on the selected research articles in the seminar schedule, we will discuss and elaborate on different questions in the context of business model innovation.

 

You will...

  • - Learn about how to develop an idea for a business and to scratch it on a canvas.
  • - Learn about the business model development processes in a corporate setting.
  • - Learn about supportive tools and resources for business model development.
  • - Learn about evaluation criterial for business models and pitches.
  • - Learn how to analyse company’s business models.
  • - Experience how to connect theory and practice in business development.
  • - Learn how to collect and analyze empirical data in order to approach a specific problem/ question in the context of incubation.
  • - Contribute to theory building in these areas.
Literature:

Before each seminar session, you need to carefully read and prepare the selected research articles which are listed in the seminar schedule at the end of this course outline
Pre-Qualifications:
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