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Course Type (SWS)
Lecture: 2 │ Exercise: 0 │ Lab: 0 │ Seminar: 0
Exam Number: ZFB 96146
Type of Lecture:

short case study
Language: German
Cycle: SS
ECTS: 4
Exam Type Written Exam (60 min.)
assigned Study Courses
assigned People
assigned Modules
Information
Beschreibung:

Die Veranstaltung behandelt Grundlagen
(1) des internationalen (Automobil)Management als spezielles (Automobil)Management, d.h. Internationales Management als Prozess der strategischen Analyse, Prognose der Strategieformulierung und Strategieumsetzung in den Unternehmensbereichen, wobei jeweils die Besonderheiten eines grenzüberschreitenden Automobilmanagements herausgestellt werden
(2) des interkulturellen (Automobil)Managements, d.h. die strategische Analyse der unterschiedlicher Länderkulturen, Probleme des interkulturellen Management bei der Gestaltung der Organisationsstrukturen, der Kommunikation und des Human Ressource Managements in Automobilunternehmen
Lernziele:

Die Studierenden
· lernen die Grundlagen und Methoden der Lösung von Entscheidungsproblemen im internationalen (Automobil)Management kennen
· verstehen interkulturelles (Automobil)Management als Teil des internationalen Managements
· lernen grundlegende Internationalisierungstheorien kennen
Literatur:

Approach to International and Intercultural Management:
• Welge, M.K., Holtbrügge, D. (2006): Internationales Management. 4. Aufl., Stuttgart.
• Rotlauf, J. (2006): Interkulturelles Management. 2. Aufl. München
• Griffin, R.W., Pustay, M.W. (2006): International Business, 5th edition New York.
• Mead, R. (2005): International Management. Cross-cultural Dimensions. 3rd edition Oxford.
• Perlitz, M. (2004): Internationales Management. 5. Aufl., Stuttgart, Jena.

Further reading, e.g.
• Hill, C.W. (2008): International Business. Competing in the Global Marketplace. 7th edition, international students edition, New York.
• Hodgetts, R.M., Luthans, F. (2006): International Management. 6th edition, Boston.
• Proff, H. (2004): Internationales Management in Ostasien, Lateinamerika und Schwarzafrika. München.
• Maxton, G. P., Wormald, J. (2004): Time for a model change. Re-engineering the global automotive industry. Cambridge/ Mass.
• Dyer, J. (2000): Collaborative advantage. Winning through extended enterprise supplier networks. New York.

· IJATM - International Journal of Automotive Technology and Management
· ZfAW - Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft
Vorleistung:

Planung und Organisation, Automobile Wertschöpfungskette
Infolink:
Bemerkung:
Description:

The course deals with the fundamentals of
1) International (automotive) management as a specific discipline, i.e. international management as the process of strategic analysis, forecasting of strategy formulation, and strategy implementation in the business units, with the specific features of cross-border automotive management being highlighted throughout
2) Intercultural (automotive) management, i.e. strategic analysis of different national cultures, problems of intercultural management in the design of organizational structures, communications and human resource management in automotive companies
Learning Targets:

Students will
· Become familiar with the principles and methods of solving decision-making problems in international (automotive) management
· Gain an understanding of intercultural (automotive) management as part of international management
· Become familiar with fundamental internationalization theories
Literature:

Approach to International and Intercultural Management:
• Welge, M.K., Holtbrügge, D. (2006): Internationales Management. 4. Aufl., Stuttgart.
• Rotlauf, J. (2006): Interkulturelles Management. 2. Aufl. München
• Griffin, R.W., Pustay, M.W. (2006): International Business, 5th edition New York.
• Mead, R. (2005): International Management. Cross-cultural Dimensions. 3rd edition Oxford.
• Perlitz, M. (2004): Internationales Management. 5. Aufl., Stuttgart, Jena.

Further reading, e.g.
• Hill, C.W. (2008): International Business. Competing in the Global Marketplace. 7th edition, international students edition, New York.
• Hodgetts, R.M., Luthans, F. (2006): International Management. 6th edition, Boston.
• Proff, H. (2004): Internationales Management in Ostasien, Lateinamerika und Schwarzafrika. München.
• Maxton, G. P., Wormald, J. (2004): Time for a model change. Re-engineering the global automotive industry. Cambridge/ Mass.
• Dyer, J. (2000): Collaborative advantage. Winning through extended enterprise supplier networks. New York.

· IJATM - International Journal of Automotive Technology and Management
· ZfAW - Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft
Pre-Qualifications:
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