Media Literacy

Numerous factors challenge the media literacy of today's people. These include, for example, the blurred boundaries between the private and the public sphere, alongside algorithms that filter information along personal characteristics or artificial entities that manipulate the course of discussions and convey false information. Users need to ask themselves some questions in order to be able to deal with new technologies in a reflective way: Who will see my posts and what will they think? Where can I have a protected exchange with other people? What should I reveal about myself and what not? How should I assess information on my feed when I know that it has been filtered by algorithms? All of these questions involve complex psychological processes, such as deliberation mechanisms and normative influences, that demand certain skills from users. Against this background, we pursue the following questions:

  • To what extent is people's media literacy related to how they act in private versus public communication spaces?
  • How can users learn to deal reflectively with the blurred boundaries of privacy and publicity on the Net?
  • What psychological and social factors influence the private and public communication behavior of social media users?
  • To what extent do algorithms, for example, shape the balance of information processes in the use of new technologies?
  • In which population groups is "algorithmic literacy" particularly strong or low and how can these gaps be closed?
  • How can intelligent entities be used in such a way that they can support citizens in selecting and processing complex (e.g. scientific, political) information?

Selected Publications

Oeldorf-Hirsch, A., & Neubaum, G. (2021). What do we know about algorithmic literacy: The status quo and a research agenda for a growing field. Preprint at SocArXiv. https://doi.org/10.31235/osf.io/2fd4j

Ross, B., Pilz, L., Cabrera, B., Brachten, F., Neubaum, G., & Stieglitz, S. (2019). Are social bots a real threat? An agent-based model of the spiral of silence to analyse the impact of manipulative actors in social networks. European Journal of Information Systems, 28(4), 394-412. https://doi.org/10.1080/0960085X.2018.1560920