Julian Marx | Team of the Research Group Digital Communication and Transformation

PhD StudentJulian Marx, M.Sc.

Address: Forsthausweg 2, 47057 Duisburg
Office: LE 309a
Phone: +49 203 379 1228
E-Mail: julian.marx@uni-due.de

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Research Interests

  • (Corporate) Crisis Management on Social Media
  • Social Media Analytics
  • Future of Work

Academic Qualification

10/2017 - 01/2018 Semester abroad, The University of Sydney Business School
10/2015 - 04/2018 M.Sc. Applied Cognitive and Media Science, University of Duisburg-Essen
06/2013 - 11/2013 Semester abroad, The University of Notre Dame Australia, Fremantle, Australia
09/2011 - 10/2015 B.A. Media Studies, Paderborn University

Professional Background

since 04/2018 Research Associate at the University of Duisburg-Essen (Prof. Dr. Stieglitz, Digital Communication and Transformation)
since 10/2015 Freelance work as (online-) editor and blogger

Engagement and Fellowships

04/2012 - 10/2015 Student representatives, institute of Media Studies, Paderborn University


Journal Articles

  • Marx, J. & Mirbabaie, M. (2022). The Investigator’s Dilemma - A Review of Social Media Analytics Research Ethics in Information Systems. Australasian Journal of Information Systems, 26, 1-20.
  • Jung, A.-K., Clausen, S., Franzke, A., Marx, J. (2022). ‘Cambridge Moralica’ - Towards an Ethical Framework for Social Media Analytics. Australasian Journal of Information Systems, 26, 1-35.
  • Mirbabaie, M., Marx, J., Reimann, A. (2022). Rumour Correction in Social Media Crisis Communication: A Case of Connective Sense-Breaking. AIS Transactions on Human-Computer Interaction, 14(2), 150-184.
  • Mirbabaie, M., Stieglitz S., Marx, J. (2022). Digital Detox. Business & Information Systems Engineering.
  • Mirbabaie, M., Bunker, D., Stieglitz, S., Marx, J. & Ehnis, C. (2020). Social media in times of crisis: Learning from Hurricane Harvey for the coronavirus disease 2019 pandemic response. Journal of Information Technology, 35(3), 195-213.
  • Stieglitz, S., Mirbabaie, M., Kroll, T. & Marx, J. (2019). ‘Silence’ as a Strategy during a Corporate Crisis - The Case of Volkswagen’s ‘Dieselgate’. Internet Research, 29(4), 921-939.
  • Mirbabaie, M., Marx., J. (2019). ‘Breaking’ News: Uncovering Sense-Breaking Patterns in Social Media Crisis Communication during the 2017 Manchester Bombing. Behaviour & Information Technology.

Conference Papers

  • Marx, J., Braun, L.-M., Mirbabaie, M. (2022). Motivators of Knowledge Workers to Conduct Digital Detox. ICIS Proceedings, Copenhagen, Denmark. (forthcoming)
  • Clausen, S., Marx, J., Mirbabaie, M., Stieglitz, S. (2022). From Dark Patterns to Digital Sludging – Mapping the Ethical Debate on Controversial Persuasive System Design. ICIS Proceedings, Copenhagen, Denmark. (forthcoming)
  • Mirbabaie, M., Braun, L.-M., Marx, J. (2022). Knowledge Work 'Unplugged' - Digital Detox Effects on ICT Demands, Job Performance and Satisfaction. WI Proceedings, Nürnberg, Germany. 
  • Brünker, F., Marx, J., Mirbabaie, M., Stieglitz, S. (2022). Oiling the ‘Tireless Selling-Machine’ – Exploring Requirements for the Deployment of Social Bots in Social Commerce. HICSS Proceedings, Maui, Hawaii, USA. *Nominated for the Best Paper Award*
  • Marx, J., Stieglitz, S., Mirbabaie, M., Sauer, T., Frowerk, J. (2021). The Identity of Born Virtual Organizations: Exploring the Role of ICT. ICIS Proceedings, Austin, Texas, USA. 
  • Basyurt, A.S., Marx, J., Stieglitz, S., Mirbabaie, M. (2021). Designing a Social Media Analytics Dashboard for Government Agency Crisis Communications. ACIS Proceedings, Sydney, Australia 
  • Mirbabaie, M., Marx, J., Germies, J. (2021). Conscious Commerce – Digital Nudging and Sustainable E-commerce Purchase Decisions. ACIS Proceedings, Sydney, Australia 
  • Marx, J., Mirbabaie, M., Brendel, A. B., Zander, K. (2021). The Role of Parasocial Interactions for Podcast Backchannel Response. AMCIS Proceedings, Montreal, Canada.
  • Marx, J., Mirbabaie, M., Czonstke, C. & Stieglitz, S. (2021). Social Media Analytics and Corporate Crises - A Case Study of the Boeing 737 Max Crashes. ECIS Proceedings, Marrakesh, Morocco.
  • Frick, N. & Marx, J. (2021). Integrating Digital Nomads in Corporate Structures: Managerial Contemplations. HICSS Proceedings, Kauai, Hawaii. *Nominated for the Best Paper Award*
  • Mirbabaie, M., Marx, J., Braun, L-M. & Stieglitz, S. (2020). Digital Detox – Mitigating Digital Overuse in Times of Remote Work and Social Isolation. ACIS Proceedings, Wellington, New Zealand.
  • Marx, J., Brünker, F., Mirbabaie, M. & Stieglitz, S. (2020). ‘Conspiracy Machines’ - The Role of Social Bots during the COVID-19 ‘Infodemic​. ACIS Proceedings, Wellington, New Zealand. 
  • Brünker, F., Marx, J., Ross, B., Mirbabaie, M., & Stieglitz, S. (2020). ‘The Tireless Selling-Machine’ – Commercial Deployment of Social Bots during Black Friday Season on Twitter. WI Proceedings, Potsdam, Germany. 
  • Fischer-Preßler, D., Marx, J., Ehnis, C., Fischbach, K. (2019). Leveraging Online Social Capital: How the German Red Cross Uses Social Networking Sites. ACIS Proceedings, Fremantle, Australia. 
  • Mirbabaie, M., Marx., J., Stieglitz, S. (2019). ‘Show Me Your People Skills’ - Employing CEO Branding for Corporate Reputation Management in Social Media. WI Proceedings, Siegen, Germany.
  • Marx, J., Mirbabaie, M., Stieglitz, S. (2018). You are now an Influencer! Measuring CEO Reputation in Social Media. In: ACIS Proceedings, Sydney, Australia.
  • Marx, J., Mirbabaie, M., Ehnis, C. (2018). Sense-Giving Strategies of Media Organisations in Social Media Disaster Communication: Findings from Hurricane Harvey. In: ACIS Proceedings, Sydney, Australia.
  • Stieglitz, S., Mirbabaie, M., Schwenner, L., Marx, J., Lehr, J., Brünker, F. (2017). Sensemaking and Communication Roles in Social Media Crisis Communication. WI Proceedings, St. Gallen, Switzerland.


  • Best Reviewer - 2022 Pacific Asia Conference on Information Systems.