Ausgeschriebene Themen
Ausgeschriebene Themen im Sommersemester 2026Die subtile Vermittlung von Weltbildern durch politische Influencer:innen
Die Persuasionskraft von Influencer:innen wurde bislang vor allem im Bereich der Produktempfehlungen untersucht. Analysen dazu, inwiefern Influencer:innen politische Ansichten oder Weltbilder vermitteln können, liegen hingegen vergleichsweise selten vor (Harff & Schmuck, 2023). Dabei kann der Einfluss von Influencer:innen auf politischer und gesellschaftlicher Ebene sehr subtil erfolgen. So können sie durch Darstellungen von Naturverbundenheit und Bezüge zur Heimatliebe bestimmte Ideale und moralische Werte transportieren (Rösch, 2023; Y-Kollektiv, 2024), die politische Einstellungen langfristig prägen. Die Effekte solcher Lifestyle-Inhalte auf grundlegende Wertevorstellungen sind bislang kaum empirisch untersucht worden. Methodisch könnte einerseits eine Inhaltsanalyse dazu beitragen, die kommunikativen Charakteristika politisch subtiler Influencer:innen offenzulegen. Andererseits könnte ein Experiment direkte Effekte dieser Inhalte auf Rezipierende identifizieren.
Bei Interesse bitte direkt wenden an: german.neubaum@uni-due.de
Harff, D., & Schmuck, D. (2023). Influencers as Empowering Agents? Following Political Influencers, Internal Political Efficacy and Participation among Youth. Political Communication, 40(2), 147–172. https://doi.org/10.1080/10584609.2023.2166631
Rösch, V. (2023). Heimatromantik und rechter Lifestyle. Die rechte Influencerin zwischen Self-Branding und ideologischem Traditionalismus. GENDER – Zeitschrift Für Geschlecht, Kultur Und Gesellschaft, 15(2), 25–40. https://doi.org/10.3224/gender.v15i2.03
Y-Kollektiv. (2024, 21. August). Jung, viral, rechtsradikal? [Video]. ARD Mediathek. https://www.ardmediathek.de/video/y-kollektiv/jung-viral-rechtsradikal/ard/Y3JpZDovL3dkci5kZS9CZWl0cmFnLXNvcGhvcmEtYmE3NGNjZjAtNzlhMC00ZTY3LWI3NTUtYjk3ZmJlZTljMTYx
Ausgeschriebene Themen im Sommersemester 2026Sind wir als Gesellschaft wirklich so gespalten? Die Rolle sozialer Medien
In öffentlichen Debatten wird immer wieder von einer politischen oder gesellschaftlichen Spaltung in Deutschland gesprochen. Aktuelle Studien zeigen, dass viele Menschen in Deutschland die Gesellschaft tatsächlich als gespalten wahrnehmen (Vorländer et al., 2025; Wissenschaft im Dialog, 2025). Gleichzeitig weisen dieselben Studien darauf hin, dass in der deutschen Bevölkerung in zahlreichen politischen Streitfragen überwiegend Einigkeit besteht. Warum besteht dennoch eine verbreitete Wahrnehmung gesellschaftlicher Spaltung?
Im Rahmen von Abschlussarbeiten könnten experimentelle Studien oder Befragungen untersuchen, ob dieser Wahrnehmung beispielsweise ein Negativity Bias in der Rezeption von Social-Media-Kommunikation zugrunde liegt (Lee et al., 2025; Soroka et al., 2019) oder inwiefern individuelle Prädispositionen sowie Nutzungs- und Interaktionsmuster auf sozialen Medien eine Überschätzung gesellschaftlicher Spaltung vorhersagen.
Bei Interesse bitte direkt wenden an: german.neubaum@uni-due.de
Lee, A. Y., Neumann, E., Zaki, J., & Hancock, J. (2025). Americans overestimate how many social media users post harmful content. PNAS Nexus, 4(12), pgaf310. https://doi.org/10.1093/pnasnexus/pgaf310
Soroka, S., Fournier, P., & Nir, L. (2019). Cross-national evidence of a negativity bias in psychophysiological reactions to news. Proceedings of the National Academy of Sciences, 116(38), 18888–18892. https://doi.org/10.1073/pnas.1908369116
Vorländer, H., Herold, M., Hormig, F., & Otteni, C. (2025, 14. Oktober). Polarisierungsbarometer 2025. Mer-cator Forum Migration und Demokratie (MIDEM). https://forum-midem.de/polarisierungsbarometer-2025/
Wissenschaft im Dialog. (2025). Wissenschaftsbarometer 2025: Einstellungen der deutschen Bevölkerung zu Wissenschaft und Forschung (Bericht). https://wissenschaft-im-dialog.de/presse/wissenschaft-gibt-orientierung-in-kontroversen-debatten/
Ausgeschriebene Themen im Sommersemester 2026Was kann der TikTok-Algorithmus? Laientheorien über seine Funktionsweise
Social-Media-Nutzende verfügen über unterschiedliche Vorstellungen darüber, wie Algorithmen die Inhalte auswählen, die ihnen in ihren Feeds angezeigt werden (Oeldorf-Hirsch & Neubaum, 2025). Insbesondere auf TikTok sind der Algorithmus und seine wahrgenommene Wirkungskraft für Nutzende besonders präsent (Kang & Lou, 2022). Dennoch ist bislang unklar, auf welche Beobachtungen sich Nutzende stützen, wenn sie Rückschlüsse auf die Funktionsweise des TikTok-Algorithmus ziehen. Denkbar ist, dass eigenes Nutzungsverhalten, persönliche Informationen oder Netzwerkcharakteristika als maßgebliche Einflussfaktoren wahrgenommen werden. Zur Erforschung dieser Laientheorien über den TikTok-Algorithmus bieten sich qualitative Interviews oder standardisierte Befragungen unter TikTok-Nutzenden an.
Bei Interesse bitte direkt wenden an: german.neubaum@uni-due.de
Kang, H., & Lou, C. (2022). AI agency vs. human agency: Understanding human–AI interactions on TikTok and their implications for user engagement. Journal of Computer-Mediated Communication, 27(5), zmac014. https://doi.org/10.1093/jcmc/zmac014
Oeldorf-Hirsch, A., & Neubaum, G. (2025). What do we know about algorithmic literacy? The status quo and a research agenda for a growing field. New Media & Society, 27(2), 681–701. https://doi.org/10.1177/14614448231182662
Ausgeschriebene Themen im Sommersemester 2026Are push notifications an information source or a driver of the illusion of knowledge?
Studies have consistently shown that consuming news on social media creates an illusion of knowledge, which is characterized by users overestimating their political knowledge (Dreston & Neubaum, 2023; Lee et al., 2022). News on social media is often short and communicated in an easy-to-understand fashion (so called “snack news”, Schäfer, 2020). It is consumed casually while multitasking (Ran et al., 2016), or encountered incidentally (Frauhammer & Dreston, 2025).
Most online newspapers offer users the option to sign up for "breaking news push notifications." These notifications share many of the aforementioned characteristics of social media news (e.g., brevity, incidentality), raising the question: Are push notifications an information source or a driver of the illusion of knowledge?
Both surveys and experiments are possible avenues to investigate this question.
Bei Interesse bitte direkt wenden an: jana.dreston@uni-due.de
Suggested readings:
Dreston, J. H., & Neubaum, G. (2023). How incidental and intentional news exposure in social media relate to political knowledge and voting intentions. Frontiers in Psychology, 14, 1–13. https://doi.org/10.3389/fpsyg.2023.1250051
Frauhammer, L. T., & Dreston, J. H. (2025). How cognitive elaboration fosters knowledge acquisition on social media—A field experiment. Journal of Computer-Mediated Communication, 30(5), zmaf014. https://doi.org/10.1093/jcmc/zmaf014
Lee, S., Diehl, T., & Valenzuela, S. (2022). Rethinking the Virtuous Circle Hypothesis on Social Media: Subjective versus Objective Knowledge and Political Participation. Human Communication Research, 48(1), 57–87. https://doi.org/10.1093/hcr/hqab014
Ran, W., Yamamoto, M., & Xu, S. (2016). Media multitasking during political news consumption: A relationship with factual and subjective political knowledge. Computers in Human Behavior, 56, 352–359. https://doi.org/10.1016/j.chb.2015.12.015
Schäfer, S. (2020). Illusion of knowledge through Facebook news? Effects of snack news in a news feed on perceived knowledge, attitude strength, and willingness for discussions. Computers in Human Behavior, 103, 1–12. https://doi.org/10.1016/j.chb.2019.08.031
Ausgeschriebene Themen im Sommersemester 2026Social Media embedded AI chatbots as news companions
Most social media platforms have introduced AI chatbots. X's Grok is the most prominent example, but they can also be found on Instagram and WhatsApp. To date, it is unclear how often and under what circumstances users engage in AI-supported news consumption.
The student will conduct structured interviews with users of social media embedded AI chatbots.
Bei Interesse bitte direkt wenden an: jana.dreston@uni-due.de
Ausgeschriebene Themen im Sommersemester 2026News on social media – a threat to young people’s well-being? (Thema bereits vergeben)
Social media is not only a platform for connecting with friends and getting updates on favorite influencers, but also a primary source for political news. Young people especially report that social media is their main source of news (Galan et al., n.d.). Users appreciate that they are algorithmically suggested news article without any additional effort (Gil de Zúñiga et al., 2017). However, one must ask how updates on terrorism, war, and new policy proposals interspersed with vacation photos influence young people's well-being (Eden et al., 2020; Ferguson et al., 2024; Kross et al., 2021).
Survey research is suggested for investigating this question.
Bei Interesse bitte direkt wenden an: jana.dreston@uni-due.de
Suggested reading:
Eden, A. L., Johnson, B. K., Reinecke, L., & Grady, S. M. (2020). Media for Coping During COVID-19 Social Distancing: Stress, Anxiety, and Psychological Well-Being. Frontiers in Psychology, 11. https://www.frontiersin.org/article/10.3389/fpsyg.2020.577639
Ferguson, G., Hawes, M. T., Mogle, J., Scott, S. B., & Klein, D. N. (2024). Social Media Activities and Affective Well-being in the Daily Life of Emerging Adults. Affective Science. https://doi.org/10.1007/s42761-024-00251-3
Gil de Zúñiga, H., Weeks, B. E., & Ardèvol-Abreu, A. (2017). Effects of the News-Finds-Me Perception in Communication: Social Media Use Implications for News Seeking and Learning About Politics. Journal of Computer-Mediated Communication, 22(3), 105–123. https://doi.org/10.1111/jcc4.12185
Kross, E., Verduyn, P., Sheppes, G., Costello, C. K., Jonides, J., & Ybarra, O. (2021). Social Media and Well-Being: Pitfalls, Progress, and Next Steps. Trends in Cognitive Sciences, 25(1), 55–66. https://doi.org/10.1016/j.tics.2020.10.005
Galan, L., Osserman, J., Parker, T., & Taylor, M. (n.d.). How Young People Consume News and The Implications For Mainstream Medi. Flamingo commissioned by the Reuters Institute for the Study of Journalism, Oxford University.
Ausgeschriebene Themen im Sommersemester 2026The Experience of Moral Outrage Online and Offline: A Qualitative Study
Moral outrage describes the emotional response to perceived violations of shared moral standards and has traditionally served important social functions, such as enforcing norms and signaling moral commitment (Batson et al., 2007). These processes evolved in contexts characterized by direct interaction and limited audiences. In online environments, however, moral outrage unfolds under markedly different conditions. Research shows that people encounter moral outrage far more frequently online than in offline, face-to-face settings (Crockett, 2017), and that moral content is especially salient and emotionally engaging (Gantman & Van Bavel, 2014). While moral outrage can mobilize collective action and support social change (Spring et al., 2018), it is also associated with negative outcomes such as harassment, affective polarization, and intergroup hostility (Brady et al., 2023).
These developments raise the question of how individuals themselves experience and express moral outrage online compared to offline contexts, how and why their responses differ across settings, what norms they perceive, and which motives guide their actions or non-actions, as well as what costs and benefits they associate with participating in episodes of moral outrage.
These research question will be addressed with semi-structured qualitative interviews with passive observers and active expressors of moral outrage.
Bei Interesse bitte direkt wenden an: hannah.logemann@uni-due.de
Batson, C. D., Kennedy, C. L., Nord, L.-A., Stocks, E. L., Fleming, D. A., Marzette, C. M., Lishner, D. A., Hayes, R. E., Kolchinsky, L. M., & Zerger, T. (2007). Anger at unfairness: Is it moral outrage? European Journal of Social Psychology, 37(6), 1272–1285. https://doi.org/10.1002/ejsp.434
Brady, W. J., McLoughlin, K. L., Torres, M. P., Luo, K. F., Gendron, M., & Crockett, M. J. (2023). Overperception of moral outrage in online social networks inflates beliefs about intergroup hostility. Nature Human Behaviour, 7(6), 917–927. https://doi.org/10.1038/s41562-023-01582-0
Crockett, M. J. (2017). Moral outrage in the digital age. Nature Human Behaviour, 1(11), 769–771. https://doi.org/10.1038/s41562-017-0213-3
Gantman, A. P., & Van Bavel, J. J. (2014). The moral pop-out e]ect: Enhanced perceptual awareness of morally relevant stimuli. Cognition, 132(1), 22–29. https://doi.org/10.1016/j.cognition.2014.02.007
Spring, V. L., Cameron, C. D., & Cikara, M. (2018). The Upside of Outrage. Trends in Cognitive Sciences, 22(12), 1067–1069. https://doi.org/10.1016/j.tics.2018.09.006
Ausgeschriebene Themen im Sommersemester 2026Is the Acting on a Moral Threat Contingent on the Experience of Moral Outrage? An Experimental Study
Research on moral threat shows that public reactions to controversial issues are often driven by perceived threats to core moral values rather than by factual disagreement alone (Bender et al., 2016). Rothmund et al. (2015) demonstrate that individuals who strongly endorse nonviolence perceive both real-life violence and violent video games as morally threatening, and that this perceived moral threat increases their support for regulatory action. Within this framework, moral threat is conceptualized as a motivational force that promotes value protection and value-consistent political positions.
At the same time, the theoretical background of this work draws on models of threat and defense that emphasize affective responses to threat, suggesting that moral threat should elicit negative moral emotions (Lodewijkx et al., 2008). However, emotional responses such as moral outrage are not explicitly included as components of the tested model. As a result, it remains unclear whether moral threat translates directly into support for political action, or whether this relationship is shaped by the experience of moral outrage as an emotional response to perceived moral violations.
Building on this gap, the present project addresses the question of whether perceived moral threat predicts moral outrage feelings and whether these feelings, in turn, account for the expression of moral outrage and support for political action. An adapted model linking moral threat, moral outrage feelings, and moral outrage expression will be tested experimentally.
Bei Interesse bitte direkt wenden an: hannah.logemann@uni-due.de
Bender, J., Rothmund, T., Nauroth, P., & Gollwitzer, M. (2016). How moral threat shapes laypersons’ engagement with science. Personality and Social Psychology Bulletin, 42(12), 1723-1735. https://doi.org/10.1177/0146167216671518
Lodewijkx, H. F., Kersten, G. L., & Van Zomeren, M. (2008). Dual pathways to engage in ‘silent marches’ against violence: Moral outrage, moral cleansing and modes of identification. Journal of Community & Applied Social Psychology, 18(3), 153-167. https://doi.org/10.1002/casp.916
Rothmund, T., Bender, J., Nauroth, P., & Gollwitzer, M. (2015). Public concerns about violent video games are moral concerns—How moral threat can make pacifists susceptible to scientific and political claims against violent video games. European Journal of Social Psychology, 45(6), 769-783. https://doi.org/10.1002/ejsp.2125
Ausgeschriebene Themen im Sommersemester 2026Shame, Moral Outrage, and Moral Identity: An Experimental Study
Previous research has demonstrated that moral outrage is not only a response to perceived injustices but can also serve a defensive function for the self. Rothschild and Keefer (2017) show that threats to one’s moral identity elicit feelings of guilt, which in turn predict moral outrage toward third-party transgressors. Across several studies, guilt mediated the relationship between moral identity threat and moral outrage, and expressing outrage subsequently reduced guilt and restored perceived moral character.
While this work provides strong evidence for the role of guilt, it focuses on a single self-conscious moral emotion. However, theoretical and empirical accounts of moral emotions distinguish guilt from shame in important ways. Guilt is typically linked to negative evaluations of specific behaviors, whereas shame is rather self-evaluative and involves stronger concerns about social exposure (Tangney et al., 2007). Because shame is more directly tied to threats to the moral self, it may differentially shape when and how individuals respond to moral identity threats with moral outrage (Gausel et al., 2012). In particular, shame may intensify or attenuate the tendency to express outrage defensively, depending on whether outrage serves to distance the self from moral failure or risks further social condemnation.
The role of shame as a moderator of the relationship between moral identity threat, moral outrage, and moral outrage expression will be tested experimentally.
Bei Interesse bitte direkt wenden an: hannah.logemann@uni-due.de
Gausel, N., Leach, C. W., Vignoles, V. L., & Brown, R. (2012). Defend or repair? Explaining responses to in-group moral failure by disentangling feelings of shame, rejection, and inferiority. Journal of personality and social psychology, 102(5), 941. https://doi.org/10.1037/a0027233
Rothschild, Z. K., & Keefer, L. A. (2017). A cleansing fire: Moral outrage alleviates guilt and buffers threats to one’s moral identity. Motivation and Emotion, 41(2), 209-229. https://doi.org/10.1007/s11031-017-9601-2
Tangney, J. P., Stuewig, J., & Mashek, D. J. (2007). Moral emotions and moral behavior. Annu. Rev. Psychol., 58(1), 345-372. https://doi.org/10.1146/annurev.psych.56.091103.070145