Professional Communication in Electronic Media / Social Media

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Technologies and concepts, like Social Media and mobile applications have strongly changed communication and collaboration. The Research Group of Professional Communication in Electronic Media / Social Media investigates the changed structures and their effects on organizations (digital enterprise) as well as individuals and society (digital society) from the perspective of Information Systems.

April 2018

Job advertisement: Twelve PhD Positions / Research Assistants

(DFG Research Training Group/DFG-Graduiertenkolleg) User-Centred Social Media (UCSM) at the University of Duisburg-Essen invites applications for a new PhD programme starting in October 2018. One of the positions (3 years 100% TVL13) will be mentored by Prof. Dr. Stefan Stieglitz. Both German as well as international applications are welcome.

The position shall be filled by 1st October 2018 and provides a well-structured doctoral training as well as international communication.

Applications are to be submitted in electronic form to the Website ("Open positions > Application") until 15th May 2018.

Further information on the posts

April 2018

Job advertisement: Two student assistants

The Chair for Professional Communication in Electronic Media / Social Media is looking for two student assistants to support the team. The posts are designed for 6 hours per week. All positions should be filled as soon as possible. The application period ends on 22.04.2017.

Please send all application documents in one PDF file to Mrs. Hilka Roseneit.

Further information on the posts

March 2018

First Virtual Symposium on Social Media Analytics in Crisis Communication and Society

Social media form an essential part of the public online communication. They are used to gather news, maintain relationships and spread user-generated content. During extreme events, ranging from man-made crisis like terror attacks to natural disasters like floods or bushfires, social media are an important source for real-time news, both for the people on side and the emergency agencies.  Due to its great importance for crisis communication and society the chair Professional Communication in electronic media / Social Media decide to organize a Virtual Symposium about the Analysis of Social Media Data in the two fields. In cooperation with international partners from Norway, the Netherlands, Indonesia, Australia and Brazil three innovative research projects will be discussed on the 6.03.2018. The interdisciplinary team of researchers and partners from industry and civil society’s formed an expert network, which has the aim to jointly take the research on Social Media Analytics to the next level.

The University of Agder (Norway) will be represented by Nadia Saad Nori. She will be talking about humanitarian crisis response in dangerous places, elaborating how social media analytics can support safer passage for aid workers. Budi Nurani Ruchjana, of the University Padjadjaran (Indonesien), will talk about Clustering Ethno-Informatics of Naming Villages on Java Island using Data Mining to support tourism in Indonesia. The University of Duisburg. Essen, will be represented by Björn Ross, he will give insides into the greatest challenges if social media analytics. After every presentation, there will be time for discussion and questions. If you are interested in participating in the virtual symposium please contact

January 2018

Chair receives best paper award at HICSS 2018

The paper "The Diffusion of Crisis-Related Communication on Social Media: An Empirical Analysis of Facebook Reactions" received the best paper award at the 51st Hawaii International Conference on Systemic Sciences (HICSS). It was written by Björn Ross, Tobias Potthoff and Prof. Stefan Stieglitz at the PROCO Chair and emerged from a cooperation in course of a DAAD project with the University of Agder in Norway.

In the context of crisis communication, the article examines the relationship of various parameters of Facebook posts (such as text length or use of images) with the response to these posts (e.g., the frequency of sharing or expressing emotional responses). The authors show that pictures and videos in articles have a positive influence on the number of reactions to the post, while text length has a negative influence on the frequency with which a post is shared.

Link to the full article
Furhter information on the DAAD project with the University of Agder

September 2017

Social Media Chair launches website on the Twitter communication surrounding the 2017 Bundestag election.

The department "Professional Communication in Electronic Media / Social Media" (PROCO) has launched a website on which public Twitter communication in the run-up to the federal election in 2017 is presented.

Based on various hashtags (e. g. #btw2017 or #bundestagswahl [German for Bundestags election]) and accounts (@MartinSchulz or @CDU) tweets have been collected since July 11,2017 and prepared in several graphics on the website. As the increasing use of social media for political communication also increases the amount of data produced as well as its significance, the website is intended to show how often the Bundestag elections, parties and politicians are discussed on Twitter in the Bundestags election campaign of 2017.

With the help of the graphics, parameters such as the visibility of the parties or the number of tweets for the Bundestag election can be fast assessed visually. In addition, individual aspects are addressed and analysed in more detail. The analyses are part of the DFG project "Topic careers in internet publicity", which is carried out jointly between the University of Duisburg-Essen (Prof. Dr. Stefan Stieglitz) and the LMU Munich (Prof. Dr. Christoph Neuberger).

To the Website(German language)