Professional Communication in Electronic Media / Social Media

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Technologies and concepts, like Social Media and mobile applications have strongly changed communication and collaboration. The Research Group of Professional Communication in Electronic Media / Social Media investigates the changed structures and their effects on organizations (digital enterprise) as well as individuals and society (digital society) from the perspective of Information Systems.

January 2018

Chair receives best paper award at HICSS 2018

The paper "The Diffusion of Crisis-Related Communication on Social Media: An Empirical Analysis of Facebook Reactions" received the best paper award at the 51st Hawaii International Conference on Systemic Sciences (HICSS). It was written by Björn Ross, Tobias Potthoff and Prof. Stefan Stieglitz at the PROCO Chair and emerged from a cooperation in course of a DAAD project with the University of Agder in Norway.

In the context of crisis communication, the article examines the relationship of various parameters of Facebook posts (such as text length or use of images) with the response to these posts (e.g., the frequency of sharing or expressing emotional responses). The authors show that pictures and videos in articles have a positive influence on the number of reactions to the post, while text length has a negative influence on the frequency with which a post is shared.

Link to the full article
Furhter information on the DAAD project with the University of Agder

September 2017

Social Media Chair launches website on the Twitter communication surrounding the 2017 Bundestag election.

The department "Professional Communication in Electronic Media / Social Media" (PROCO) has launched a website on which public Twitter communication in the run-up to the federal election in 2017 is presented.

Based on various hashtags (e. g. #btw2017 or #bundestagswahl [German for Bundestags election]) and accounts (@MartinSchulz or @CDU) tweets have been collected since July 11,2017 and prepared in several graphics on the website. As the increasing use of social media for political communication also increases the amount of data produced as well as its significance, the website is intended to show how often the Bundestag elections, parties and politicians are discussed on Twitter in the Bundestags election campaign of 2017.

With the help of the graphics, parameters such as the visibility of the parties or the number of tweets for the Bundestag election can be fast assessed visually. In addition, individual aspects are addressed and analysed in more detail. The analyses are part of the DFG project "Topic careers in internet publicity", which is carried out jointly between the University of Duisburg-Essen (Prof. Dr. Stefan Stieglitz) and the LMU Munich (Prof. Dr. Christoph Neuberger).

To the Website(German language)

July 2017

Prof. Stieglitz to co-chair Tracks on ECIS and MKWI in 2018
As in 2017 Prof. Stieglitz will co-Host the Track on Use of ICT in crisis communications at 2018s European Conference on Information Systems (ECIS) and will furthermore organize the Social Media Analytics Track at 2018s Multikonferenz Wirtschaftsinformatik (MKWI).
The ECIS Track will again be co-chaired with Prof. Deborah Bunker and Adjunct Associate Professor Tony Sleigh both from the University of Sydney Business School. Papers in the track will deal with the use of communication technologies like Social Media in crisis situations. The ECIS 2018 will take place in Portsmouth, UK from June 23rd to June 28th 2018.
A new track at the MKWI in 2018, the track on Social Media Analytics will be co-chaired with Prof. Jan Fabian Ehmke from the European University Viadrina. As Social Media have spread they have become an important data source for businesses and researchers alike. The requirements, implications and limits for a proper analysis of such data are the subject of papers within the track. The conference will take place in Lüneburg from March 6th to March 9th 2018.
Papers for the ECIS can be submitted until November 16th 2017, for the MKWI the deadline is September 30th 2017.
More on ECIS 2018
More on MKWI 2018
More on the Social Media Analytics Track at MKWI