23.02.2015 - 00:00:00
Workshop with Paul Hong and YoungWon Park
The IN-EAST School of Advanced Studies invites you to a workshop with Paul Hong, Professor, Information Operations and Technology Management, University of Toledo, USA, and YoungWon Park, Associate Professor, Manufacturing Management Research Center, University of Tokyo, Japan:
Building Network Capabilities: Lessons from Global Automotive Firms from Korea and Japan
Date: February 23, 2015
Time: 09:00 (sharp) - 11:30
Venue: SG building (Geibelstraße), room 183.
Registration: Please register for this workshop until Feb. 19th and use the following doodle-link: http://doodle.com/euh56zmfmfkn8p6h
Participants are invited to a light lunch after the seminar to continue discussion.
In view of enormous market growth potential, global firms have placed strategic emphasis on expanding their competitive advantage in China, India, Brazil and Russia. Leading Japanese firms (e.g., Toyota, Komatsu) have shown their successes in these dynamic markets while several Japanese firms (e.g., SONY and PANASONIC) have experienced serious business failures. Korean firms (e.g., Samsung and LG) have also demonstrated their competitive advantage in the BRICs (Brazil. Russia, India and China).
We aim to examine how Korean and Japanese firms use their network capabilities in the emerging economies--beyond North American and European markets. We first review the historical contexts of these two countries. We then present a research model of demand and supply chain integration system (DSCIS) that is responsive to changing customers’ needs through synchronizing key business processes—from frontend development to end process routines. For case illustrations, we discuss innovative practices of Korean and Japanese auto-manufacturers (e.g., Hyundai-Kia, Toyota and Honda).
Some of the results of these field-based studies are reported in two recent books on “Building Network Capabilities in Turbulent Competitive Environments”: (1) “Practices of Global Firms from Korea and Japan” (2012);(2) “Business Success Stories from the BRICs” (2014). In this presentation, we further note how these firms assess rapidly changing market reality, formulate winning product strategy, develop partnerships with key stakeholders (e.g., local governments, suppliers, and customers and distribution network) and implement their unique global supply chain management practices. Future research issues are discussed as well.
Keywords: Network Capabilities; Emerging Economies; Practices of Global Firms from Japan and Korea; Product Strategy; Demand and Supply Chain Integration System; Global Supply Chain Management Practices.