• Perceiving differences in textual vs visual comparison shopping websites: Exploring user traits of self-control and need for cognition
• The impact of Kindchenschema-cute packaging designs on visual attention and explicit decision making for sweet an salty snacks: a congruence analysis

• Browsing: A self-made shopping phenomenon?
  The effects of emotion, motivation and self-control on impulsive and compulsive shopping behavior
• The Influence of Information Overload and the Proneness to Impulsive Buying on the Perception in Online Shopping Situations
• The relationship between browsing, shopping behaviour, pathologival buying and impulsive buying
• See How Sweet That Tastes? The Effect of Kindchenschema on Consumers' (Sensory) Expectations and Perceptions in the Context of Food Marketing
• The influence of online shopping orientations on the perception of recommendation lists
• Application of implementation intention and shopping lists in online shop situations: Can self-control strategies influence buying behaviour?
• Determining effective approaches to promote slow fashion consumption: the influence of self-efficacy and message framing.
• Can information campaigns increase our
  motivation to conserve energy? The effect of social value orientation and framing

• The attitude toward children's food and the influence of the use situation on the purchase decision
• The influence of different self-discrepancies and the resulting emotions on
  pro-environmental behavior intention
• The influence of situational context in combination with sustainability and scarcity appeals on purchase intention.
• Effect of Website Attractiveness on Attitudes Toward Online Shops Depending on Attentional Breadth
• An empirical investigation of the effect of different types of emotions induced by the social media context on the evaluation of advertisements
• The Vicious Circle of Overconsumption: Do Promotions and Emotions Trigger Impulse Purchases and Serve as a Rationalization at the Same Time?
• Warum mache ich das überhaupt? - Interventionsansatz der Achievement Goal Orientation im Arbeitskontext

WS 2021 / 22

• To Buy or Not to Buy –Natural Language vs. Mixed-Modality Interaction in Conversational Recommender Systems with regard to Shopping Orientation
• The attitude toward children's food and the influence of the use situation on the purchase decision
• Effect of Website Attractiveness on Attitudes Toward Online Shops Depending on Attentional Breadth
• An attention training for sustainable purchasing behaviour
• Second hand offers - influencing factors under consideration of an online and offline environment

• Distraction and Devaluation - Decisive Factors in the Purchasing Process?
• Shopping Orientation and Assortment: How goals influence the choice of a store based on the product range.
• The Influence of Shopping Motivation on Intended Usage of IoT Technology

• Uncovering Advertising Expenditures of New and Established Brands: An Investigation of the Impact of the Amount of Advertising Expenditures of Brands on Brand Equity and Brand Associations
• Crowding and Perceived Control - The influence of crowds and choice possibilities on the perception of a promotional campaign

• The Effect of Message Framing on Consumption Reduction: an Inverstigation of the Role of Social Status
• Influence of Shopping Orientations on the Attractiveness of Diverse Recommendation Lists

• Sales Promotions and Product Types - Effects of Product Categories on Promotion Impact Regarding Brand Associations, Brand Loyalty, and Positive Word of Mouth
• Impulsive Buying as a mood enhancer?
  Analyzing the influence of a negative mood on consumers' Urge to purchase
• Can Shopping Lists Help Reduce Negative Effects of Buying from Big Product Assortments?

• Customar Shopping Motivation and Goal Pursuit - The influence of shopping motivation on exploration behavior in online shopping envirenments concerning target achievement strategies
• The effect of affect on the effect of perceived marketing expenditures on perceived wastefulness and purchase intentions
• Online Marketing on Instagram: Analysing Lay Theories
• Neugier & Nachhaltigkeit - Der Einfluss von Neugier und sozialen Normen auf die Kaufbereitschaft nachhaltiger Produkte
• Spillover-Effekte von Produktkontext auf Produktbewertung: Der Einfluss von Einkaufsorientierung und visueller Aufmerksamkeit.

• Analyzing the Effects of Set Size and Product Relevance on the Relation between Shopping Orientation and Visual Attention
• The influence of stress and music on visual encoding and decoding
• The unexpected consequences of curiosity: A Survey of the impact of curiosity on shopping Behavior taking into account of Self-Regulation, Variet
• The influence of congruence between corporate brand and employer brand on employer attractiveness

• How the Interplay of Social Exclusion and Brands' Communication Style Affects Consumer Responses
• Buy now or cry later – A laboratory study on triggering impulsive purchasing desire
• Distraction preprogrammed? An Eye-Tracking Study of Distraction by Social Media in the Context of Multitasking
• The Role of Attention and Mindsets in the Perception of a Landing Page - An Eye -Tracking Study using the Example of a Streaming Site TV NOW
• Nachhaltige Mobilitätslösungen als Costly Signal und Identitätssymbol

• Eine Online-Studie zum Einfluss von Musik auf das Markenvertrauen und die daraus resultierenden Einwirkungen auf die Kaufintention und Mundpropaganda

• Nutzung, Wahrnehmung und Auswirkung interner Marketingmaßnahmen am Beispiel eines Online Versandhändlers
• Nicht ohne meine Einkaufsliste! Auswertung einer Online-Studie zur Verwendung von Einkaufslisten unter Berücksichtigung ausgewählter Persönlichkeitsmerkmale
• Visual attention, buying impulsiveness and the influence of the store environment on product evaluation
• Soziale Vergleichsprozesse am POS

WS 2016 / 17

• Influence of sponsorship and message sidedness on the credibility of You Tuber
• Consumer Engagement in Online Brand Communities - A study to determine influencing factors