Funding: 

Robert Bosch GmbH and Deloitte Consulting

Aims of the research projects:

Two research projects deal with the internationalization and internationalization strategies of Chinese automotive companies.

One focuses more on the special features of the Chinese approach to internationalization (Is there a Chinese Strategy?) and the other on market entry strategies in Europe.

The following three articles were published as part of the research project:

• The average age of German new car buyers is 54, and they do not need most of the features offered by Chinese cars
• Will bidirectional charging disrupt global energy synergy ?
• What do foreign automotive research experts think of BYD ?

Research on internationalization and the internationalization strategies of Chinese automotive companies is conducte

• in collaboration with Emlyon Business School 里昂商学院 副校长 / Emlyon business school Asia 里昂商学院亚洲 校长 and
• in exchange with Tongji University, School of Automotive Studies.