I. Relationship between partner network (ecosystem) and business models (of the partners)

Process: Designing a business model for the orchestrator in the ecosystem

II. Ecosystem (partner network)

Goal: Joint value creation and distribution

Process: (1) Design

                 => Micro perspective of the partners (bottom-up)

                       Structure: Stakeholder template     

                  => Macro perspective of a minimally viable ecosystem (bottom-up)

                        Structure: Blueprint: minimally viable ecosystem       

                        Sub-process: eight steps

                   (2) Alignment

III. Business model

Goal: Individual value creation and preservation

Process: (1) Minimum viable business models

Structure: Blueprint with “antecedents” and “design themes”

                (2) Business model

                     Structure: Blueprint with “value proposition,”  “value creation and delivery,” and “value capture” through profit-making mechanisms

IV.   Investigations of customer acceptance and preferences (TAMs, conjoint analyses)

V.    Changing customer acceptance and mobility behavior through incentives and nudging

VI.   Conflicting goals in companies and how to resolve them

VII.  Management of subsidiaries

VIII. Internationalization strategies

Use cases:

• Software-defined vehicle
• Smart mobility (MaaS)
• Transformation to electric mobility
• (Bidirectional/inductive) charging
• Multi-life (reuse or repurposing of old batteries as energy storage devices, e.g., for hydrogen production and processing)
• Emerging markets, bottom of the pyramid
• Chinese competitors