Research

The six principles of our research activities

  1. Combination of business administration and economics (unity of economic sciences)
     
  2. Investigation of original problems of international (automotive) management
     
  3. Investigation of intercultural influences on international (automotive) management
     
  4. Investigation of current environmental changes in the automotive industry such as electromobility and digitalization
     
  5. Theory-based empirical research
     
  6. Research cooperation (interdisciplinary and international)