The lecture provides a comprehensive introduction to all essential subjects and processes within a company. In compact lecture units, various decison problems are structured according to business functions in a company and dealt with from a management-oriented point of view. In addition to an overview of all sub-areas of business administration, the students gain an orientation for the choice of the specialisation in business administration in the third semester.

Contents:

• Characterisation of Companies

• Business Management Functions

• Procurement and Supply Management

• Production

• Marketing

• Accounting

• Investing and Financing

• Human Resource Management and Organisation

• Management and Strategic Leadership

• Decision Theory

The students understand the essential terminology of business administration and can transfer basic concepts to current issues in entrepreneurial practice. They

• know the tasks of business administration

• can characterise companies,

• are familiar with the basic functions of business administration

• can apply basic business administration models to case studies

• understand that individual business decisions need to be coordinated with each other through business strategies.

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Examination requirements:

1. Regular attendance of the lecture with independent preparation and follow-up work

2. Participation in the exercises within the framework of the lecture with independent preparation and follow-up work

3. Solving exercises in the Moodle platform for self-study

• Lecture notes: Einführung in die BWL für Wirtschaftsingenieure

• Thommen, J. P., Achleitner, A. K., Gilbert, D. U., Hachmeister, D., & Kaiser, G. (2020). Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht. Springer-Verlag 

• Thommen, J. P., Achleitner, A. K., Gilbert, D. U., Hachmeister, D., Jarchow, S., & Kaiser, G. (2022). Allgemeine Betriebswirtschaftslehre Arbeitsbuch: Repetitionsfragen-Aufgaben-Lösungen. Springer-Verlag.

• B.Sc. Industrial Engineering (Electrical Power Engineering and Economics), PO19 - B-WI(EET)-19 (Mandatory subject)

• B.Sc. Industrial Engineering (Information Technology and Economics), PO19 - B-WI(IT)-19 (Mandatory subject)

• B.Sc. Industrial Engineering (Mechanical Engineering and Economics), PO19 - B-WI(MB)-19 (Mandatory subject)

• Open for electives